THE BENZHOR EFFECT

Equipped the owner of a new all-natural personal care product line with the tools necessary to start in one of the most competitive industries in the world, including everything from a business plan and manufacturing options in preparation for launch.

SITUATION

While on vacation in Indonesia, a Hollywood hair stylist was inspired to create a new line of all-natural personal care products made entirely of raw indigenous Indonesian ingredients. She partnered with a local Indonesian formulator to create the prototypes for her high-end line of all-natural beauty products. Though her products were effective, she was unsure of how to bring her proprietary formulations to the U.S. and effectively market her brand. She knew she was trying to enter a highly competitive market and turned to Benzhor to help her build a sustainable business model for her new products.

SOLUTION

Benzhor Group started the business planning process with competitive research and analysis. By developing the comprehensive report, the client better understood how to position her products in the U.S. market. Benzhor Group was able to recommend suitable formulators, cost-effective production methods, and build these into the final business plan.

RESULTS

• Benzhor Group provided tangible reports detailing operational and marketing costs, enabling the company to acquire startup funding.
• With the competitive intelligence provided by Benzhor Group, the founder was able to make strategic decisions when selecting formulators, manufacturers and distributors allowing her to begin production.
• With a better understanding of production and distribution models, the competitive landscape and pricing, the company is now ready to launch.