THE BENZHOR EFFECT

Transformed a small start-up company specializing in consumer accessories into a viable concern with sales in big box national retailers across the U.S. and plans for product line expansion within 2 years of launch.

SITUATION

Three friends, united by their love for fashion accessories, invented a fashion accessory that helps properly store and protect handbags and boots. The trio had no existing business plan from which to start their business, nor did they truly understand the financial, operational, or marketing needs that came with the competitive landscape they were trying to enter. With nothing but a working prototype, they turned to Benzhor Group to develop a business strategy that would allow them to optimize sales of their new product and turn their business goals into measurable results.

SOLUTION

Benzhor Group turned the client’s single prototype into a start-up success story, starting with a comprehensive business plan. Understanding that cost drives financial needs, we worked with the client to determine which manufacturing methods and partnerships would most benefit the company’s growth. We analyzed various manufacturing options, as well as competitive pricing models, to generate a financially optimal pricing model that would still appeal to the company’s target market. We developed a business plan that accounted for the entire marketing, operational, and manufacturing strategies, giving the company the foundation they needed to successfully launch their product, drive sales, and continuously grow their company.

RESULTS

The company had a complete and tangible business plan in hand that included the tools and information necessary for the company to launch even without further help from Benzhor Group, including marketing, operational and manufacturing strategies.

After following Benzhor Group’s suggested business plan, within two years of launching, the company was able to expand their product line and secure contracts with big box national retailers across the United States, including the Container Store.

Benzhor Group has provided continual support, including metrics that are enabling the company to launch new product lines as their business expands and develops.